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Practical website and marketing notes.

Guidance for local service businesses on websites, customer communication, and marketing.

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Google Ads vs Facebook Ads comparison for small businesses
PPC
02/22/2026

Google Ads vs Facebook Ads for Small Businesses

A practical comparison of Google Ads and Facebook Ads for small businesses based on budget, industry, buyer intent, and goals.

Small business website cost breakdown and pricing guide
Web Design
02/18/2026

Small Business Website Costs in 2026

What to compare in a website quote, plus the current BearGorilla managed website packages.

Illustration for a PPC teardown
Illustrative Scenario
02/15/2026

PPC Teardown for a Wellness Business

A grounded PPC teardown showing what a wellness business should tighten before leaning harder on Google Ads.

Local SEO checklist for Vermont and New Hampshire businesses
SEO
02/12/2026

Local SEO Checklist for VT & NH Businesses

A practical local SEO checklist for Vermont and New Hampshire businesses covering Google Business Profile, service pages, reviews, and basics.

Illustration for a local SEO teardown
Illustrative Scenario
02/10/2026

Local SEO Teardown for a Small Software Firm

A practical teardown of how a small software company could tighten local SEO, service pages, and credibility without relying on inflated case-study claims.

90-day digital marketing plan roadmap illustration
Digital Marketing
10/25/2025

90-Day Digital Marketing Plan for Small Businesses

A practical 90-day plan to fix your website, set up tracking, launch PPC, build SEO foundations, and scale what works.

Local SEO dashboard showing Google Maps rankings and local search results
SEO
10/19/2025

Local SEO Guide for Small Businesses

A practical guide to local SEO for small businesses that want to show up in Google Maps and local search without trying to outspend national competitors.

Content planning and analytics dashboard
Digital Marketing
10/19/2025

Practical Content Strategy for Small Businesses

A grounded content strategy for small businesses that want helpful articles, stronger service pages, and better long-term website support.

Email marketing dashboard showing engagement metrics
Digital Marketing
10/19/2025

What Makes Small-Business Email More Useful

A practical email marketing guide focused on relevance, timing, segmentation, and follow-up without exaggerated engagement claims.

Artistic representation of a bear and gorilla in fighting stances
Brand Story
10/18/2025

Bear vs Gorilla Epic Battle Who Would Win

Bear vs gorilla: who would win in an epic battle? A fun breakdown of size, strength, instincts, and why the BearGorilla name stuck.

Dashboard showing website speed metrics
Web Design
10/18/2025

Website Speed Guide for Small-Business Sites

A practical guide to improving website speed with better hosting choices, lighter front ends, optimized assets, and cleaner page structure.

PPC campaign dashboard showing optimization metrics
PPC
10/11/2025

What Makes PPC More Useful for Small Businesses

A practical PPC guide focused on offer clarity, landing pages, targeting, and tracking instead of exaggerated ad-performance claims.

Modern website design showcasing layout decisions
Web Design
10/11/2025

What Makes a Small-Business Website Convert Better

A grounded guide to the website decisions that usually help small businesses convert better: clarity, mobile usability, trust, and simpler calls to action.

SEO optimization dashboard showing improved rankings
SEO
10/11/2025

What Actually Matters for Small-Business SEO

A practical small-business SEO guide focused on site structure, speed, buyer intent, and local relevance instead of clickbait tactics.

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