Pay Per Click
Pay per click can help, but only when the offer is clear, the landing pages make sense, and the business can actually track what happens next. BearGorilla keeps the standard offer focused on Google Ads only.
A measured ad support layer
Pay per click is offered as support work, not as a shortcut around weak site fundamentals.
Tracking Before Traffic
Paid campaigns only make sense once forms, calls, landing pages, and follow-up are measurable.
Landing Page Alignment
Ad traffic should land on a page built for the exact offer, service area, and next step being advertised.
Tighter Local Targeting
Google Ads campaign structure should reflect your real service radius, not a broad map that burns budget.
Clear Offer Positioning
Ads work better when the website already explains the offer clearly and looks credible on mobile.
Reporting That Matters
Focus on qualified leads and wasted spend, not inflated dashboard screenshots that say little about revenue.
Later-Stage Add-On
PPC is positioned as Google Ads support for a working website, not a substitute for weak site fundamentals.
Three ways to scope PPC support
The tiers are mainly tied to monthly ad-spend range, so small businesses can tell quickly which budget band and management level fits.
Start with a small Google Ads budget
Best for local businesses spending roughly $500-$1,500 per month that need a disciplined Google Ads baseline without extra channel complexity.
Scale into a steadier search program
Best for businesses spending roughly $1,500-$3,000 per month that need more ad groups, stronger optimization, and tighter lead-quality review.
Manage a broader local search footprint
Best for businesses spending roughly $3,000-$5,000 per month that need broader service coverage, stronger segmentation, and higher-touch monthly management.
Spend bands plus one simple management formula
Each tier uses the same pricing formula. The difference is the monthly ad-spend range and how much Google Ads complexity the account needs.
Bronze
25% of ad spendBest for businesses spending $500-$1,500 per month that need one practical Google Ads search campaign and tighter tracking basics.
- • First month includes setup
- • One core Google Ads search campaign aligned to your main service and area
- • Basic conversion tracking for calls and form fills
- • Keyword and match-type cleanup
- • Ad copy for the core offer
- • Negative keyword basics
- • Landing-page alignment feedback
- • Short monthly optimization summary
Silver
25% of ad spendBest for businesses spending $1,500-$3,000 per month that need broader Google Ads coverage across more services or ad groups.
- • Everything in Bronze
- • Support for multiple ad groups or service themes
- • Negative keyword and search-term refinement
- • Stronger attribution and tracking cleanup
- • Broader optimization across more services
- • Stronger lead-quality review rhythm
- • Monthly priorities tied to what is actually converting
Gold
25% of ad spendBest for businesses spending $3,000-$5,000 per month that need more advanced campaign segmentation and broader local demand capture.
- • Everything in Silver
- • More advanced campaign segmentation by service or geography
- • Budget allocation across multiple active campaigns
- • Deeper landing-page and conversion-path feedback
- • Higher-touch monthly optimization and monitoring
- • Best fit before custom PPC management
PPC management is priced at 25% of ad spend with a $350 monthly minimum. The first month includes setup, monthly billing is charged upfront, and ad spend is separate.
Cancel anytime before the next renewal to stop future charges. No refunds apply to the current billing period.
Standard PPC packages are Google Ads only. They do not include retargeting, multi-channel paid media, a full website rebuild, heavy CRO work, or guaranteed lead volume or cost per lead.
Accounts above $5,000 per month in ad spend should be scoped as custom PPC management rather than forced into the Gold tier.
Sometimes the right move is not to run ads yet
If the site is unclear, the contact flow is weak, or the offer is fuzzy, paid traffic often just makes the waste happen faster.
Weak landing page
If the destination page does not explain the offer clearly, more clicks usually means more leakage.
No tracking
If calls and form fills are not measurable, it becomes too easy to confuse activity with progress.
Fuzzy offer
If the business is still unclear about the offer, the best use of time is usually clarifying the website first.
The Zero-to-Live Playbook
Launch a blazing-fast website with AI in one afternoon. The exact Astro + AI + Cloudflare stack behind BearGorilla's build workflow.
Ads work better when the website already does its job
BearGorilla treats pay per click as support for a solid foundation, not as a replacement for one.